Building Your Brand for 2018 – 2018 is fast approaching – are you ready?
Don’t wait until January to review – or create – your 2018 marketing plan. Now is the time to act, so that your message can reach potential clients. Building a successful marketing strategy starts with the right questions: Does your practice have a brand? Are the barriers to active attorney marketing real or imagined? Are you taking the right steps NOW in order to increase your footprint a year from now?

Vanessa Kanaga currently serves as InterActive Legal’s Special Advisor on Estate Planning and Legal Strategy. She is the former CEO of InterActive Legal. Vanessa received her J.D. from Cornell Law School and holds a B.A. in Philosophy from Wichita State University, as well as an Advanced Professional Certificate from New York University School of Law. She is licensed in New York, Kansas, and Arizona, and currently lives in Arizona.
Prior to joining InterActive Legal in 2013, Vanessa practiced in New York, at Milbank LLP and Moses & Singer LLP, and in Kansas, at Hinkle Law Firm, LLC. She has experience in a range of estate planning matters, including high net worth tax planning and asset protection planning.
In 2024, Vanessa returned to the practice of law. She is an Associate Attorney at Greengard Law Firm, PLC in Phoenix, Arizona.

Meet Audrey Ehrhardt, Esq., CBC, the CEO of Practice42, who brings a wealth of experience in creating and managing successful law practices and businesses across the country. As a licensed attorney in Florida and a certified behavioral consultant, Audrey's expertise is invaluable for lawyers and their teams grappling with the complexities of today's legal landscape. She's a prominent national speaker, addressing key topics like elder law, estate planning, business growth, team dynamics, legal marketing, and the integration of technology in legal services. She is a certified consultant for many of the legal practice management software options available to lawyers today. Her innovative approach is evident in her own virtual law firm, which she operates from Florida, leveraging cutting-edge technology. Audrey's vision and leadership in Practice42 reflect her commitment to pioneering solutions for the evolving challenges in the legal profession.

Charley Mann is the Chief Marketing Officer at Great Legal Marketing (GLM), a membership organization founded and run by attorney Ben Glass.

Letha Sgritta McDowell currently serves as InterActive Legal’s Director of Legal Strategy. Letha is an ACTEC Fellow and past president of NAELA, and practices law with The McDowell Law Group. She is licensed to practice in both North Carolina and Virginia and has been an elder law and special needs planning attorney for more than 15 Years. Letha is a Certified Elder Law Attorney, is Board Certified as a specialist in Elder Law by the North Carolina State Bar Board of Legal Specialization, and is accredited to prepare and prosecute claims with the Department of Veterans Affairs.
At InterActive Legal, Letha provides insight into how modern law firms run in order to assist in strategic decisions about how to maximize the tools provided by InterActive Legal, as well as what tools may be useful for practitioners in the future. In addition, Letha contributes to the elder law and special needs planning content in the software and to the InterActive Legal practice management and development tools.
Letha is a member of the Board of Directors for the National Academy of Elder Law Attorneys and the North Carolina Bar Association’s Elder Law and Estate Planning Sections, serves as Vice President of the Elder Law Specialization Committee for the North Carolina State Bar, and serves as an active mentor to a number of young attorneys through the North Carolina Chapter of the National Academy of Elder Law Attorneys. She is a 2001 graduate of Purdue University and a 2004 graduate of the University of Maine School of Law.

Eric Needle is a digital marketing consultant and runs Longbow.net, a marketing firm focused on brand, content and digital. He's also co-founder of PractiveDev, offering web, marketing and IT to legal and financial service practices. Eric is an InterActive Legal partner, providing marketing and consulting services to us for the past four years.
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