The list of things they teach you in law school is long. We know how to read a case, how to draft a brief, and how to craft an argument. We know how to issue spot. We know how to “think like a lawyer”. The list of things they don’t teach you in law school, however, is even longer. And this includes the practical side of practicing law. The nitty gritty of running a firm. And what I’ve found after 8 years of solo estate planning is that knowing the Rule Against Perpetuities isn’t enough. It’s necessary, but not sufficient. You also need to be able to attract a consistent flow of leads. You need to be able to close those leads at a fee you deserve. And you need to do the work. Put another way, you need to Attract, Close, and Execute. We call it ACE! Let’s look at each element:
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Laura Cowan is the founder of the Law Office of Laura Cowan, a boutique NYC estate planning firm. Ms. Cowan is also the creator of 2-Hour Lifestyle Lawyer™, a groundbreaking program teaching lawyers how to launch and market a virtual estate planning practice. She has been named a Super Lawyer™ 2018-2024, has a perfect 5-star online rating, has spoken at UN Headquarters, and has been featured in Forbes and Entrepreneur. Laura lives in New York City and enjoys running in Central Park and going to the New York City Ballet.
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